Charles Rose has been a programmer and technical writer since 1983. The author of two successful books for programmers in the 90’s, Rose sold his start-up dot.com business to Digital River in 1999. He enrolled in the iPhone Developer program in January 2009, and downloaded the iPhone SDK.

It became immediately apparent to Rose that he was going to need more than an exceptional app to be noticed among the growing pool of existing applications. When Rose looked online for iPhone App marketing resources, he came up short. It was this lack of information that motivated Rose to create his own resource. The eBook is entitled, Secrets Of iPhone App Marketing: How To Get Your App Noticed & Increase Your Sales.

Louise Rose earned a BA in English from the University of North Carolina in Chapel Hill, NC in 1992. She became an AppleCare Technician in 1999 and has enjoyed working with Macs ever since. Working on this eBook with her brother, Charles Rose, allowed Louise to combine her technical training with her copy editing skills.

The purpose of the eBook is to teach App Developers the importance of a strong marketing strategy and how to create one for their application. Developers will learn the best websites for iPhone App reviews, step-by-step instructions for how to prepare and submit their app to each site, how to write an effective press release, and tips on how to keep the public’s attention. Over 1,000 hours of research have been condensed into an eBook, which is on sale now, and for a limited time is priced at $49.